Thursday, September 20, 2007
I have some help inventorying the stock the last few days. This is a big task but is necessary to keep the online inventory counts matching what is actually in stock. There are a few products showing "Out of Stock" on the website that are actually not sold out. So as we finish up inventory, I'll be updating the inventory online.
Watch for our new products to be added early next week! I still can't set an exact date and time, but if you subscribe to the Newsletter you'll be notified when it is complete!
First I'd like to start off by sharing some news that is wonderful, but also may change Wylde Ivy slightly for a time. My husband and I are expecting twins this Spring!
So what does this mean for Wylde Ivy? I have extra help in training now for order processing and packing. The rest of the Wylde Ivy business such as product conception, product production, packaging design, website maintenance, photography, and marketing has always be done almost entirely by me. I will work as long as possible, but with twins it may be necessary for me to stop working a little earlier in the pregnancy then I had originally intended. Things such as new product releases and Scent of the Month may slow down for a little while or possibly be halted as we get used to a new routine around here. I may find it necessary to temporarily cut some slower moving products and scents.
This year's Fall release of new products will be slightly affected by this as well. During the summer I formulated lots of new scents that I was intending to roll into production all at the same time. This massive production has just not been possible for me over the last few weeks. Since I just don't feel comfortable setting release dates that I may not be able to keep, I've decided to release the products in a few smaller installments when I am able to get them finished. I've got some great scents in the works such as the return of Marshmallow Gingerbread and Ice Princess along with all new scents that include Mint Truffle, Cranberry Current, Amber Chai, and Cinnamon Brulee to name a few. There is also a group of all new soaps that are cured and waiting to be put onto the website. I hope to have these photographed and put onto the website (along with the first wave of the Fall release) within the week. Some of these new soaps include Lemon Custard, Mint Truffle, Almond Creme, Sugared Mint, and Amber Chai. I will also make sure there is an assortment of Marshmallow Gingerbread products available with the first release, for all of you who are anxiously awaiting that scent!
Over the summer I also tested lots of new soap scents. I had planned on releasing quite a few new soaps this season. The testing is actually the hard part and that is done. I'll be implementing some help around here to make soap, like having someone available to lift and pour the heavy items for me. So hopefully, I will still be able to put all the great soap scents that I tested into production this season as well.
Wylde Ivy in the Long Run
There very well may be a temporary closure of our store this Spring. I am working hard now getting things in order to keep the closure as short as possible if it must happen. Rest assured, I will always keep my customers informed of any major changes to the business as soon as I know myself. Wylde Ivy has been a passion of mine for over four years and I look forward to many more years!
Wednesday, September 12, 2007
I’d like to get a feel for what you guys would like to see most in regards to Sales, Specials, and Customer Loyalty Programs at Wylde Ivy.
I hope you all already take advantage of our Bonus Points program for registered website members. It is a free service that allows you to create a customer account at our website from which you can earn bonus points for every order you place with us! All you have to do is make sure you are logged into your account when you place your order. Your points can then be turned into gift certificates to use on our website or to pass along as a gift to a loved one. You get a point for every dollar you spend on merchandise at Wylde Ivy. Ten points equals $1.00, so essentially you get 10% back on every purchase you make at Wylde Ivy just for being a member! You earn these points every time you place an order.
I love offering this benefit to our customers as a thank you for shopping with us. This discount sometimes limits further discounts we could offer during sporadic sales and monthly promotions however. We often get emails asking about store wide sales, shipping discounts, and other types of promotions. Since our products are already discounted through the bonus points program, it can sometimes be tricky to offer substantial additional promotions.
So my question to you is, how would you like to see Wylde Ivy reward you as a customer?
-Keep the Bonus Points program just as it is.
Well this is pretty self explanatory. We can keep offering the 10% back in bonus points on every order for our registered customers with the very occasional public Sale or Special.
-Discontinue the Bonus Points Program
and offer more general sales and specials. Registered users would no longer earn the 10% back on orders but it would free us up to offer more special offers to and sales at randoms times.
-Scale back on the Bonus Points Program
and offer a few more general sales. This would cut back on the Bonus Points redeemable value, meaning you may earn $1.00 for every 20 or 25 points or only only be able to collect Bonus Points during certain times or with the purchase of certain products. This would free us up to run a few general sales and special promotions.
So voice your opinion in the voting to your right. You will only be able to vote once. I welcome any comments or thoughts you may have. Comments can be posted to this blog post but clicking on the “Comments” button below or you may use the Contact form on the website ( http://wyldeivy.com/help.php?section=contactus&mode=update )
I will take all votes and comments into careful consideration for planning future moves here at Wylde Ivy!
Thanks you your time and input!